Thinking is the foundation for creation, just like our logo, the story of crow to drink water, it's not rigidly adhered to a purely design but hopes that it is more story-rendering in itself.The XX in the bottle represents the first letter of Xaing Xaing and also represents the stones in the water, and the O conveys that good results comes from repetitive thinking, it’s also what we do for good art work. We wish to express that when people encounter difficulties, we must use wisdom and thinking to solve the problem, it's also Xiang Xiang's philosophy.