The brand identity system (BIS) for HEPING ISLAND PARK comes from three Chinese characters: HE, PING, and ISLAND, where the first character means a stunning landscape of sunrise and sunset, the second character refers to a rock erected under a starry sky, and the third character with a shape of waves and an island, symbolizing that Mother Earth gives rich vitality to the land. The Park is run by the motto of Coexist with Nature. A fine design scheme that interprets untouched scenery and 10 Stone Guardians properly tells the magnificent landscapes visible all day in HEPING ISLAND PARK.